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Social Effect began as an impact advisory blog by Rizwan Tayabali in 2008 in parallel to his commercial management consulting work with Charteris. It evolved into an impact consultancy in 2009 based on extensive cross-domain and cross-regional experience with social change in both the non-profit and social enterprise/social business arenas, delivering with a combination of in-house and associate consultants.

Projects ranged from strategic innovation and design, to delivery and implementation of programs and change. Advisory work specialized in the design and implementation of long term solutions to social and human challenges, as well as in structuring organisations to deliver those solutions, with scaling solutions based on the PATRI Framework created by Rizwan in 2014.

Over a past decade we worked with more than 200 social purpose organisations in over 25 countries across Western Europe, North, Central and South America, the Indian Sub-Continent, South East Asia and Africa, building deep first hand experiences of social change across most of the primary regions of social development around the world.

The team from Social Effect moved on to start a pioneering new impact agency called Fraktal in 2020., focusing on helping large impact funds select better, support better and scale better.