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Social Effect began as an impact advisory blog by Rizwan Tayabali in 2008 in parallel to his commercial management consulting work with Charteris. It evolved into an impact consultancy in 2009 based on extensive cross-domain and cross-regional experience with social change in both the non-profit and social enterprise/social business arenas, delivering with a combination of in-house and associate consultants.

Our projects range from strategic innovation and design, to delivery and implementation of programs and change. We specialize in the design and implementation of long term solutions to social and human challenges, as well as in structuring organisations to deliver those solutions, and our scaling solutions are based on the PATRI Framework.

We have advised leaders and management teams of organisations involved in social development around the world, ranging from small sized start-ups to large-scale trans governmental entities. Over the past decade we've worked with more than 200 social purpose organisations in over 25 countries across Western Europe, North, Central and South America, the Indian Sub-Continent, South East Asia and Africa, building deep first hand experiences of social change across most of the primary regions of social development around the world.

After an 8 year hiatus, Social Effect is evolving again, into a pioneering new impact agency called Fraktal, launching publicly mid 2021.