Thursday, 26 June 2014
While there are plenty of reports, articles and case studies on how different organisations have scaled, we have no practical frameworks specifically designing to guide scaling in the social sector, so it seemed like a worthwhile endeavour. I've therefore put together a step by step guide that leads you through the journey of scaling, from taking the initial decision all the way through to implementation.
Scaling vs. GrowthScaling essentially refers to a form of growth. However, there is an important distinction.
Growing typically involves adding resources at around the same rate as adding impact or revenue. The implications are primarily operational. If you've already increased reach to more people, more cities or even more countries, but your operating costs have gone up in a generally correlated way, then what you've really done is grown rather than scaled.
Scaling differs in that it involves adding impact at an exponential rate while adding resources at only an incremental rate. Although scaling is also commonly approached from an operational perspective, it typically has significant implications for design, not only in terms of the solution being scaled, but also for the way it is delivered.
In a sector where resources are scarce and very large numbers of people are affected by social issues, it is rarely practical to increase resources at the same rate as reach of impact. Hence why the sector focuses on scaling rather than growth, and why this framework does the same.
Growth is typically the first stage on the path to scaling. Once you've developed and proven a solution, then the next stage is to grow your reach in a direct and controlled manner in order to understand the process as well as the transferability of your solution.
Only when you've grown to a stable operational size and have understood what does and doesn't work in terms of both impact and operation, should you really start to think about scaling. This isn't necessarily what all organisations do, and many have scaled without taking this position, but the result is typically messier, less impactful and harder work than expected.
Scaling ChallengesScaling is a critical shift in your ability to make a difference, and one that has significant implications for your organisation. There is a current trend towards rushing into scale, with a focus on quick wins, but this is a misleading and high risk approach in terms of both impact and organisational stability. Planning to scale should not be taken lightly, and it is important to put the right foundations in place if you want to ensure your ability to generate impact on a large scale without putting your organisation or the outcome at risk of failure.
The general assumption is that the main barrier to scaling lies with access to funding, when in fact financing challenges are often just a symptomatic outcome of underlying readiness and scalability issues.
There are actually five key reasons why organisations struggle to address the real scale of need around the world.
- Lack of outcome oriented purpose with poor problem definition, which leads to failures in design and decision making
- Inapplicable/Non-scalable impact methodology (solution), which limits the flexibility needed to address the varying needs of new environments and demographics
- Non-systematic approaches to set-up and implementation, which limits replicability and decreases both efficiency and effectiveness
- Inflexible organisational design and lack of operational readiness, which limits ability to deliver at scale
- Poor implementation planning, and hence inadequate cost modelling, leading to challenges with raising funds or finance.
The PATRI Framework for Scaling Social ImpactAt its highest level, the Framework consists of a corresponding set of five key questions that will help you scale successfully
- Is your goal valid and well defined? (Purpose)
- Is your design applicable at scale? (Applicability)
- Is your model systematised and transferable? (Transferability)
- Is your organisation ready to scale? (Applicability)
- Is your implementation planning robust? (Implementation)
- P = Purpose
- A = Applicability
- T = Transferability
- R = Readiness
- I = Implementation
- Improve ability to address or eradicate issues on a large scale/systemic level
- Reduce risk of mission drift/organisational failures caused by overstretching
If you aren't sure quite how to do this yourself, then each of the main Framework questions has been further broken down into more detailed questions, instructions and guidelines. These will lead you through a journey that covers the most important factors you will need to consider and evaluate when scaling.
Thursday, 29 November 2012
The video forms the start of a new series on social change, based on learnings from my work with more than a 100 projects around the world. I'll try and address common issues, myths and challenges faced by social organisations in both designing for outcomes as well as delivering them.
Here's the transcript with a downloadable graphic in case it makes the video easier to process:
Very simply, with social change, direction is laid down by your vision, and your mission is to achieve that vision. The trouble is that if your vision isn't clear or sensible, you end up without proper direction, and consequently without a proper basis for design. Your strategies end up all over the place, and you become very susceptible to mission drift. Outcomes lose coherence, and impact becomes a random pick n mix. Donors struggle to connect with unclear goals, and shy away from disconnected strategies. The end result as I mentioned earlier, is a struggle for survival, but more importantly a struggle to achieve the impact that is needed on the ground.
After addressing this issue a number of times, I've put together an easy DIY toolkit to help you visualise how all the pieces connect together.
Let's call it a Metamodel of Solution Design. A blueprint for your organisation. To keep it short, I'll focus here on a high level overview to show how everything connects, but I'll explore each piece and provide working examples in later posts to help make it a little more real.
People tend to start with either vision or mission, and sometimes even with strategies. In actual fact the first place to start is with the Problem Definition.
Without a good characterisation and deep understanding of the problem, none of the other aspects of solution design have any hope of being effective.
Contrary to general assumption, the problem definition is not a one-line statement. What we're talking about here is a detailed picture of the problem at hand, with data that validates and benchmarks the outcomes that indicate there is a problem that needs addressing.
Once you've got these, you need to understand the root causes behind those characteristics; in other words, understand what drives the problem.
The benchmarks in your problem definition will allow you to identify Macro Indicators, and thus the outcomes to aim for. These should be lasting % point changes on a regional level over a mid to long time-frame. Over time they will also tell you if your strategies are actually achieving anything useful, and whether or not you need to rethink.
Critically, the problem definition defines why you care, and why you set up your organisation in the first place. It is the fundamental basis for your existence as a social entity, so invest the time to get it right.
Once you have the problem well defined - you can then move on to Vision.
Your vision is what the problem looks like when it's fixed. Again, what is needed here is a detailed picture rather than a single statement. With this, you have the potential to inspire, and you have a proper target to aim for. You can later summarise this into a one-liner for communication purposes.
The vision also helps you define your targets. I recommend splitting it into at least three phases - a short term realistic vision, a mid-term challenging vision, and a long term aspirational one.
Overall your vision provides goals and direction. It is the fundamental basis for design and decision making.
Once you've got this in place, your Mission is then to address the problem and achieve the goals and targets set by your vision.
Your Strategies are how you will achieve the mission. In other words, how you aim to fix or eradicate the problem altogether. Focus your strategies on the root causes identified in the problem definition.
Roadmaps are how those strategies will be applied over the timeframes you set to achieve the mission. This is where you identify short and long term programmes, and understand dependencies and priorities.
Tactics are how your strategies breakdown into actions and delivery planning along the phases of your roadmap.
You are free to focus maximum detail on the short term, because the roadmap lets you understand what needs to come next. Keep your planning light for the later stages, because your blueprint will evolve as you go along.
Strategies and roadmaps together help define Organisational Design and operational structure, along with how they will need to scale or evolve over time.
Roadmaps and tactical programmes provide your Micro Indicators. These are numerical increases in size, impact or reach in short timeframes. Many organisations use these as actual success indicators, but this is a flawed approach. All they do is tell you if you're on track with your plan. They don't necessarily mean that your plan or strategies are solving the problem in the long term, which is what your design should be aiming for.
Finally, your detailed tactical planning enables you to Cost your work, which then allows you to raise the appropriate financing or funding.
I recommend reviewing the whole conceptual pyramid about 9 months into an annual cycle. You should aim to adjust targets, strategies and roadmaps based on learnings and/or how the environment is changing.
Then repeat the detailed tactical planning for the next year with higher level adjustments across the rest of the time-frame where needed.
If you've taken the time to really understand the problem, your core vision and mission on the other hand should remain constant until data on macro outcomes indicates that the problem has been resolved or that it is no longer an issue.
At this point you and your organisation are ready to exit that particular space. You can then choose to close down, or switch attention to another issue. With human transformation work, you're typically looking at between 8 and 15 years as a sensible time-frame to really start seeing impact on a macro level. Resolving an embedded issue altogether will likely take you even longer. Regardless of what anyone tells you, there are no quick fixes and no magic bullets.
Hope this helps. In the next few posts, I'll explore the various elements of the metamodel in more detail to help provide real world examples you can follow.
Many thanks to Akshay Cherian for helping me put this together, and credit to Barbara Holtmann for coining the phrase 'what it looks like when it's fixed', although I've used it here in a slightly different context.
Thanks for tuning in. Please share if you found it useful.
Tuesday, 20 November 2012
Along my journeys around the world, I worked with more than a hundred social organisations of all types. From ‘first storey’ ones running programmes to secondary and tertiary social institutions like funding intermediaries and foundations. The full list is here. Given the financial stresses that the world is currently under, I’m sure you can imagine that much of my time was spent in helping design new structures and approaches for reducing dependency on traditional fund-raising.
- Donations from Friends and Family
- Street level and online collection campaigns and donation drives
- Larger scale hand-outs and Endowments from High Net Worth Individuals
- Grants from Foundations and Funding Intermediaries
- International Development Funds – Governmental (eg USAID) / Trans-Governmental (eg WorldBank)
- Corporate Social Responsibility
The big challenge that non-profits, intermediaries and social entrepreneurs have been facing is that traditional funding has dried up with the recession, while at the same time the number of entities effectively vying for the same funds is increasing as the internet levels the global playing field. Couple this with the fact that most funders haven’t really got a clue what they’re doing and you’ve got a situation where organisations are forced into a pied piper situation. Follow the funder into whatever hole they dictate. This is both demoralising and unproductive en-route to any desired social impact.
In most countries around the world, there is also limited or no Government funding for social or non-profit enterprises, so organisations are having to consider other alternatives.
Alternative Financing OptionsThe following in no order of priority are rapidly growing in take-up all over the world
- Revenue Streams
- Sponsorship from large corporate or multinational entities
- Social Loans
- Social Investment
- Hybrid Value Chains (Inclusive Business Models)
- Self Financing Business Models (Social Enterprise)
1. Revenue StreamsMost people would have you believe that non-profit entities generally have no financial or business acumen. This is not true at all. Many mid-sized and large non-profits operate a range of activities that generate income. Social organisations can directly or indirectly monetise a range of things from Products to Services to Advice, Brand, Data and I.P. (knowledge, learning, methodology, tools). Thinking along business principles brings a range of operational benefits including agility and efficiencies. This is the option I usually recommend, but organisations have to be watchful to maintain priorities.
The simple reality is that transformative work can rarely be funded by revenue generating activities alone. It takes between 8 and 15 years to really transform the lives and environments of people and communities and that kind of intensive support and interaction can rarely be funded by peripheral revenue streams. If a social organisation in the transformation space is able to cover 15 or 20% of its operating cost through its own revenue streams, it’s usually doing pretty well.
The danger of revenue streams is that they often feel like high priority even though they are not the primary finance source. This means that they can often drain the time and energy of the leaders of the organisation away from the social mission, or worse still result in significant mission drift. The best way to take on revenue streams is to ensure that they have their own dedicated people and that they spin off from work that the organisation already does in delivering its social mission.
2. Sponsorship from large corporate or multinational entitiesAs social networks continue to humanise and change the face of brand perception, companies are ramping up their connections with social change. This presents an increasing opportunity to leverage sponsorship for social movements and campaigns. They can also provide a range of value from expertise to connections but often need exclusivity and/or adherence to their own set of conditions. The sponsor is usually looking for three things to make it worth their while: Reach, Scale and Impact. If your project can provide these, then this is an option worth considering. Here’s the basic proposal structure you will need.
Unfortunately, there's only a certain number of corporates large enough and interested enough to run social sponsorship programmes. In Mexico for example there were probably only about 20 obvious candidates... HSBC, AXA, Zurich Bank, Scotia Bank, Axtel, Kleenex, Kotex, Marti, Danone, Wal-Mart, Gamesa, Colgate, Novartis, Pfizer, Cemex, Bimbo, P&G, Cadbury, Kraft, Pepsi Co and Femsa - and only about 2 of these were actually local companies. What I found therefore was that social organisations, large and small, were all competing for funding from the same players. The small ones can't really compete with the bigger organisations, and the bigger organisations need more funding than is now available after the recession, so nobody wins except the funder, whose primary goal is brand kudos and audience recognition.
I'm not sure what the solution is, but I'd imagine that if all these companies and foundations co-operated to create a single fund, and then split this to cater for larger umbrella organisations and smaller grassroots organisations separately, there'd be a better distribution of funding. Specifying focus areas would still allow companies to be associated with the projects that fit the image they want to project, and they'd all benefit from the economies of scale and removal of duplication of administrative effort and cost.
3. Crowd-fundingCrowd-funding is simply a fancy word for getting lots of people to put in a small amount of money to your venture, typically online. In reality donation drives are an example of crowd-funding, but these typically only apply to projects and organisations formally registered as Charities. If you’re looking to set up revenue streams, finance local economic development or run a project without formal charitable status, your options used to be very limited. Today however there are a number of avenues to crowd-fund your projects. Some of them require a return on investment, while others don’t. Here’s some sites you can use
4. Social LoansThese may seem like an oxymoron, but they do exist, at least in the western space. Organisations like the Adventure Capital Fund provide development loans to non-profits and social enterprises which then have to be paid back the same as any other loan. These can be useful in moving organisations forward; come with a bit more flexibility than a standard bank loan; and usually involve useful coaching and business development support to help ensure ability to pay back. In principle this ought to work, but for all the talk of the triple bottom line, my experience has been that lending and investment entities do not weigh the social impact the same as financial return. Inability to pay back the loan will not be overlooked regardless of how much benefit is being provided to the community, and compromises to the social mission all the way down to liquidation will be enforced in order to ensure recovery of finance. In other words, be careful!
5. Social InvestmentThis is the big hype of the moment. The apparent answer to all our scaling prayers. Social Investment of course is really only an option for social businesses and not a viable funding strategy for general development work. Investors aren’t interested in non-profit or human transformation programmes. They’re looking to fund new technologies, utilities, energy, products, enterprise and saleable services. The typical IRR is still 30% and for many investors this is just another opportunity to make money, gain competitive advantage in an increasingly socially aware market, and look good at the same time. Aside from the few that are really trying to do something positive, I’ve already been pulled into extricating a series of social organisations from investors doing everything from under the radar land grabs, to fraud and brute exploitation in the sharing of profits. It’s all still too new and exciting for much of the negative aspects to surface, but be sure that it will in the next few years.
My usual advice is that if your organisation isn’t simply an alternative business, and doesn’t have legal, contractual and financial expertise equivalent to that of the investing entity, the power imbalance is too steep. However good it looks on the surface; best avoid.
6. Hybrid Value Chains (Inclusive Business Models)The hybrid value chain model is relevant only to the limited spaces where social enterprises are working with local or indigenous producers or communities, and can connect these with commercial organisations looking to reduce production costs or to scale their markets; thus creating partnerships that should result in financial and social benefit for all parties. From my experience however, I find that the winner here is usually the corporation. They receive brand kudos and often a massively subsidised entry into new markets, while social and community players absorb the brunt of cost and complication. This is because they are usually entering new operational spaces without the expertise to cost, plan or deliver what they’re taking on. Not because they aren’t capable, but because their skills are differently focused. The result is usually a massive underestimation and under-costing of commercial deliverables by the social players, putting them at much higher risk than the commercial partner.
7. Social Enterprise and Self Financing Business ModelsSelf-financing business models are the obvious answer for complete independence, but it isn't really that simple for many social organisations. For starters, many of the founders don't have deep business skills or experience because their expertise is focused on human challenges. More importantly they don't have the spare time or resource available to identify and set these models up. The standard funder solutions all focus on up-skilling the people that run social organisations, but over the past few years I've begun to realise that while this is needed, it is not going to address the problem. The reason is that business model innovation in a social context is harder than simply starting with a business idea that sells. There are of course exceptions to every rule, but redesigning organisations to cope with these new practices is often more complicated than anything you could expect someone without significant experience to achieve.
Where organisations start out as social businesses or ‘social enterprises’ they may avoid the problem of managing business models in context, but immediately face the ongoing challenge of balancing out social impact and profit. This is simple enough with one-dimensional products or services like solar lamps or microfinance, but not so easy with long term transformative or development goals. The big myth being perpetuated by the sector is that impact and profit are not mutually exclusive, but in reality they often collide head-on. The ongoing exploitation and failures of Microfinance across the world are a good example of this. At some point the commercial entity’s priority typically shifts from social benefit to financial survival and/or growth. Without very clear ongoing definitions and regulation of priority, the grey area often blurs and we’ve ended up in a sector that is massively based on spin.
It is definitely possible and desirable to design transformative programmes so they can be self-financing, but the sector is neatly ignoring the fact that they take longer to break-even than equivalent businesses that don’t have to cost for ethical and development practices. These entities may be financially viable but are unlikely to ever make serious money for their owners, and the number of small and mid-sized social enterprises that operate at survival levels bears this out.
Out in the field and away from the ‘first world’, I found most social enterprises to maintain non-profit rather than commercial status. Their charity status usually goes a long way towards subsidising costs and provides them with alternate means of financing if their revenue streams fail to meet operating expenses in the pursuit of social impact.
Coping with Financing and Operating ChallengesOne of the things I’ve been advocating for is for umbrella organisations to set-up Shared Service (Resource) Centres that add the skill and resource capacity that smaller organisations need in order to be able to innovate and grow. I've helped set these up for Local Government when I was working as a Consultant in the UK, and don't believe this would be difficult to set up for the social sector. I wrote a bit about them in my article on partnerships for the social sector (http://bit.ly/4BSu9y) and put up some scribbles from a workshop with UnLtd on designing Shared Resource Centres in a presentation here:
Designing Shared Service Centres For Social Enterprises V0.1
It’s specific to their context, but you’ll get the jist.
Some organisations like Sustentavia are also starting to provide this improved operating capacity as consultancies. They have clever business models which recognise that you can't really expect cash strapped social organisations to pay for services up front when they don't have the money, and hence aim for long term partnerships and investment in future financial success instead.
Overall, you could suggest that I paint a bleak picture, but this is the reality out there. We still have a way to go. Of course, as mentioned earlier, there are exceptions to every rule and laudable successes in every financing category, but exceptions aren’t going to solve problems on the scale we’re dealing with around the globe.
My usual suggestion is to understand the risks and challenges that the different options present. Then pick and choose the financing mechanism, or combination of, that your organisation is best able to manage and cope with. If you proceed sensibly then any of the above should work reasonably well for you.
Saturday, 13 October 2012
Beginner's Guide to Fair Trade v1.1
For reference here's some of the links I used to build my own picture of fair trade
Monday, 14 November 2011
While in Northern Thailand last year, I was invited to the Payap University in Chiang Mai for a session with some budding social entrepreneurs. A group of University students that were starting a project on multi-lingual learning for one of the local communities they had been working with, needed help with understanding how to implement their ideas. This post is based on the questions we identified during that session.
As with many new projects, the solution here was pre-assumed and taken as given; based on their particular point of academic focus. In other words they had something they believed would be beneficial to local communities and set about finding a place to fit their solution, without first answering the difficult questions that need to be asked.
Having worked with over 100 social organisations around the world, I’ve found that this is a major reason why projects struggle to both survive and/or make any meaningful impact. Many ‘unexpected’ challenges can quite easily be extrapolated in advance if someone just bothers to model (think critically about) the implementation cycle before rushing in.
Truth is it’s not that the group or individual is being wilfully negligent. Since most people in this space mean well and start out with the assumption that their idea/approach will be useful…
- There is a natural and understandable tendency to gloss over anything that might indicate the project is not worth starting.
- For most new entrants without previous experiences of starting up and implementing solutions, the questions to ask are not always obvious.
So for all you budding social entrepreneurs out there, here's a list of some basic questions that you must be able to answer before starting a project, raising money, or writing proposals.
As I mentioned in my other post on the 20 Keys to Building a Successful Social Enterprise, vaguely ‘knowing’ the answer in your head is not good enough. You must be able to document at least half a page on each.
3 Basic Steps in Starting a Social Project
- Imagine the programme/project in detail to understand start-up design and cost.
- Ensure you have a clear long term vision and expectations, plus a development plan to get there. These are critical for both credibility and sustainability.
- Identify (research) the mechanism of fundraising and the type of funder based on the amount of funding required. Note that small funding has different criteria to large funding.
Overall, it is point 1 i.e. imagining the project in detail that most people have trouble with. The approach is usually to get started and see what happens, instead of doing the difficult diligence first.
So this post is about help with the first step in the start-up cycle.
Questions to help you flesh out and imagine your project in detail
- What tells you there is a problem in the community i.e. What are the specific indicators of the problem and what is the size of the problem? (This is your Problem Definition and initial Benchmarking)
- Which specific bit are you most worried about i.e. trying to improve/change? (This is your Mission)
- How will you address those problem indicators? (This your Idea/Strategy/Solution)
- What are the challenges you see i.e. Why might your plans fail? (These are your Risks)
- How will you know if these are the right approaches? (This is your Pilot i.e. where you test your ideas with the community and/or ensure that you have involved them in the design)
- How would you start, and how long would it take to get your idea working eg. How long to build and set up community support, or get planning permission, or train staff, or test/pilot your idea etc? (This is your initial Start-up Timeline)
- How would it evolve from a pilot into a mature programme, and over what timeframe? (This is your long-term development Roadmap)
- How and When would you know that the problem is solved? (This is your Vision and defines your Outcome Targets)
Short Term Effectiveness and Efficiency
- Who else is doing the same thing and can you just help them instead?
- Who can you partner with?
- What solutions can you copy?
- What more do you need to learn to do this properly?
- How can the community help and how can they stay involved?
- How could you use volunteers?
Costing and Budgeting
- What infrastructure does the project need (physical, organisational, technological, logistical)?
- What people/skills does the project need?
- What other things like materials will the project use?
- How much would it cost to start/set-up the project?
- How much would it cost to maintain?
- What might be the ideal size for your organisation, and what would you need to grow it to that point?
- How would you make this sustainable either financially, or in terms of staffing and replication?
- How could you pass the project over to the community?
When you can answer all of the above in some detail, you're probably ready to start your own project. The answers don’t have to be perfect. Most of what you come up with is unlikely to match the reality that will play out, but you absolutely have to try.
Until then, hold off and do the groundwork to ensure that you and your idea won’t just waste money that could be put to better use.
Finally, make the difficult decision – Go or No-Go.
Tuesday, 2 March 2010
There is more detail and explanation in NOTES attached to many of the slides, but you will need to either download the presentation or view it on slideshare and click on the notes tab below the slides to read them.