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Thursday, 7 February 2008

There are basically 5 key areas you need to know about and count for when creating your brand

  1. Brand building and re-evaluation: The title is self-explanatory and the process essentially consists of a Situational Report, Positioning Statement, Growth Analysis and an Action Plan
  2. Brand tracking: This is about going through a process to understand out what key customers think of your brand
  3. Designing Value: What you need to know to ensure that your brand increases the value of your enterprise
  4. Messaging: What do you want to say, with what, and to whom
  5. E-Marketing: Marketing to your customers/subscribers/members online

We'll take these different aspects apart in more detail as we progress, starting with brand building next week. Meantime if you urgently need more information on this just drop me a line.

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