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Monday, 15 September 2008

On 11:48 by Rizwan Tayabali in    No comments

Innovation really has turned into the buzzword for 2008. In case, like most people, you still don't know what innovating is really all about here's a quick intro. According to Iris Mootee on the Future Lab blog, apparently going from idea to mass market adoption happens in 4 phases, all of which involve innovation.

  1. The Fuzzy Front End (FFE), which involves a lot of insight gathering, ideation and early conceptualization

  2. New Product Development (NPD) process, which involves design and engineering prototyping

  3. Early-Stage Commercialization (ESC), where ideas are needed to inform how the product is being brought to market (usually small underserved or unserved market/segments)

  4. Driving Mass Adoption (DMA), where innovation is applied to mass market the product/service and considerations include how to use this disruptive innovation to upset the market dynamics and economics.
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